While Dry January is a challenge that has become an annual habit for many, we’re also seeing a bigger push from people and brands embracing low-abv drinks and mocktails year-round. Brands can tap this trend by showing its benefits for the body and wallet, alongside its versatility as a snack, extra veg or smoothie ingredient.
A longstanding staple of Asian cuisines, the likes of nori, green algae and seaweed snacks will make their way into the mainstream, with millennials and gen X driving this trend forward. So in 2023, we’ll see people looking to the sea for their cheap, nutrient-filled superfoods.Įasily added to many dishes in most people’s existing recipe repertoire, seaweed is soaring on Pinterest – which is why we’ve coined ‘vitamin seaweed’ as one of the top trends for next year. Food costs are soaring, and the Food Foundation’s Broken Plate’s Food Report explains “more healthy foods are nearly three times as expensive per calorie as less healthy foods”. What we cook, buy and drink reflects wider societal shifts, and this is certainly the case in our 2023 trends.
A rigorous analysis of our data showed 80% of our trend predictions have been correct in the past three years. Thanks to user searches and what they save on their boards, we can see what’s becoming a growing trend. Whether that’s a new ingredient, drink or gadget (I’m looking at you, air fryer), the race to find what’s next becomes a measure of relevance for chefs, at-home hosts and especially brands.Įvery December at Pinterest, we reveal what’s set to go big the following year through our future-gazing Pinterest Predicts report. One of the things I love most about the food and drink industry is the constant appetite for experimentation, leading to the creation of new trends that take consumers by storm.
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